technology

Isn’t technology wonderful? I can sit in my office all day (when I’m not speaking to an audience) and communicate to my heart’s content with the entire world via my blog, e-mail, twitter and Skype. My wife doesn’t understand this – she doesn’t understand that I would rather do it this way than use the more traditional method of picking up the phone and calling someone.

Of course I have a valid reason – I spend most of my time in front of audiences where I can’t answer the phone so I want to make people used to communicating with me in other ways. But what’s your excuse?

 Marketing hype today is all about so-called “viral marketing”.  If your budget is big enough, and you want to embrace internet technology, almost any viral marketing company will get you to throw some of your budget their way.  The truth is though that viral marketing is nothing new:  Doctors have been doing it for years, at a fraction of the cost. In fact we've been paying them to do it. Let me explain.