sport

“Pain is temporary. Quitting lasts forever.” Lance Armstrong

Pain and pleasure are the only true motivators in life. As normal human beings we take actions to either avoid pain or experience pleasure. But some people seek out pain as a means to an end.

It’s fair to say that, given the recovering economic climate, companies are still a bit shy to dish out sponsorship. Especially when the arena of the sponsorship is a sport that is easily tainted by mal-practice at administrative level, performance-enhancing drug abuse by athletes and the Caster Semenya debacle in 2009. Athletics gets a bad rap in South Africa.

 True fulfillment comes not from attaining your own goals.  They are merely the catalyst.  True happiness and fulfillment comes from sharing your knowledge, experience and wisdom with others. Research in Sport Psychology also shows that you perform better when you are able to transcend yourself - when you do something because you get fulfilment from the activity and not from the result.

“The winners in life think constantly in terms of I can, I will, and I am. Losers, on the other hand, concentrate their waking thoughts on what they should have or would have done, or what they can't do.” Dennis Waitley

There are probably as many reasons for entering sports events as there are competitors in every event.  But there is only one reason why athletes at any level get up every morning to train – they have somehow become “addicted” to pain.  Whether we win, or just finish, that pain is relative b