Lance Armstrong

“Pain is temporary. Quitting lasts forever.” Lance Armstrong

Pain and pleasure are the only true motivators in life. As normal human beings we take actions to either avoid pain or experience pleasure. But some people seek out pain as a means to an end.

Throughout their careers, sportsmen and women will take part in thousands of races.  Business people will make thousands of presentations - most of which will fall on (kinda) deaf ears. Unless they fall in the rare 0,5% who chose their parents correctly, like Steve Jobs, Bruce Fordyce, Mark Allen and Lance Armstrong, they will achieve winning or exceptional results in only a hand-full of the events they start.  Mentally speaking, the biggest challenge in every event is to replicate your best performance time and time again.  Champions become what they are through consistent performance. 

It's July again and millions of people are glued to their TV screens to watch the Tour de France. Le Tour as it is affectionately known lasts 3 weeks (21 stages) and this year will cover roughly 3 500km. Plagued by drug scandals over last few years, it has also been the stage on which the world's greatest inspirational story - Lance Armstrong won the race 7 years conscutively after being given slim chances of surviving testicular cancer in 1996. Lance has some "secrets" he uses - OK they're as much a secret as lining up the metal bits on a zipper in order not to get it stuck.